Adobe Creative Cloud

We recently wrote in favour of Adobe’s multi-view development thingamajig, Shadow. Shadow is a breath of fresh air from an otherwise stale monopoly that’s consistently been both dictatorial in their pricing and innovatively below-par.

Adobe Shadow in use

Hello, Adobe Creative Cloud

For £27.34 a month (if you sign up for a year), for the first year, you can have access to the full range of Creative Suite products. No more choosing between Illustrator and Fireworks or Illustrator and InDesign. Like Ron Burgundy, this is kind of a big deal.

Adobe Cloud

Adobe really do not have anything to lose using this method. They have a good idea of just how many people are illegally using their software and they know that should they convert a percentage of that number into paying customers it will pay off. Politically it’s a an obvious move for the software giants. Flash heard it’s death knell last year and Adobe are smart enough to realise that the embarrassment this caused needed to be offset with good news that attracted new, young custom.

While Flash will be around for many years to come, it’s clear that even Adobe thinks HTML 5 is the future. Flash’s days are numbered.

Ben Parr, Mashable

This latest move by Adobe is largely driven by fear—largely brought about by seeing one of their flagship products being vetoed by the makers of the web—and although we applaud Adobe for making their full suite available for a relatively low-cost, we must not forget that they took this action not to innovate but because to not to would have been plain stubborn.


Minutes after posting this

Adobe are the Microsoft of design. We use their tools but most of us would jump ship in a heartbeat given a viable alternative

Dan Dineen

Discontent with Adobe is obvious, but Dineen’s comment is very apt.

Jolly Bureau, April 26, 2012